Photos: Fuji Star, Malaika superlative 45th birthday party in New York, U S A

Fuji Music Star, Alhaji Sulaimon Alao Adekunle Malaika was celebrated at Brooklyn, New York, United States of America on Saturday 7th July 2018 for his 45th birthday.

Alayeluwa Fans in Trump country organised a beffitiong party for him.

See those that made the event thick below:

 

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BTS: Oritsefemi hits location for another video

Music Star, Oritsefemi Majemite Ekele has hit video location for another video. Fujiipop doesn’t want to let the Cat out of the bag yet. The gist is that the video was directed by director K. The video shoot took place at Lekki Phase 1 hours ago.

See more photos below:  

Reasons i target Olamide’s records in music industry – Danny S

 Music star singer, Ojo Daniel Olaborode who is well known as Danny S has shot the video of his rave of the moment song, Ege.

 Danny S shot the video was shot at Ifako Ijaye mini stadium, Agege, and Fagba Railway Crossing, Lagos penultimate Sunday 3^rd June 2018. The video was directed by the multiple awards winning cinematographer Lekan Buhari who is popularly called Unlimited La.

 “The song, Ege illustrates how a footballer fights assiduously to dribble his opponent in order to succeed. This is the adaptation of the song. As an artiste, you need to fight hard in order to succeed and gain popularity. My mentor, Olamide fought hard. Nobody reckons with him until he gets to the top. I am targeting his profile as my role model. In fact, he thought me all the principles I am using today as far as music industry is concerned. When I started music, not many people believe in me, but I proved myself that I can reach the top through my song. I thank God for the leverage. And for my fans who believe in my talents. I will not let you down. This is the kick off point. There are lots of things to achieve”, Ege master said.

 Danny S who was born in Lagos state Nigeria on November 11th 1995 but hailed from Ekiti State grew up at Iju Ishaga.

His interest in music was established at tender age when he was in a music group with his friends. Music has always been a prominent part of his life, revealing his love for music, Danny S said that he recorded his maiden in 2013. And since then, the burning passion has been on.

 “My love for music has been on for some years back while at a tender age. But I recorded my first track Shengbenne in the year 2013. I can remember I have had a very deep passion for Music. A passion that was accompanied by a burning ambition to succeed, and even that ambition was enough to make any sacrifices that were necessary to ensure I would always perform at my best. After building a career in the music industry, albeit at grass roots level, it is now time for me to progress and take the next step on the ladder. I’m an independent artiste, but if I must tell you the truth, the promotion of music is not easy but let’s give thanks to God. My music is a message to all classes of life. My wave making single, EGE has offered me the chance to explore new areas of the industry, specifically composition, performing and producing” He concluded. I appreciate all the Disc jockeys and On Air Personalities playing my song, big shout out to my fans let’s keep the fire burning”.

Article: Why 9ice, Olamide, Davido don’t make big money in music due to Nigeria structure-Ninalowo Boladale

Abolore  ‘9ice’Akande, Olamide ‘Olamide Baddosneh’ Adedeji and David ‘Davido’ Adeleke are artistes that have made Nigerians proud home and out of our shores.

There are still many questions that they have been asking reasons they have not earn big money like their conterparts abroad.

According to information it is due to the in balance structure in the Nigeria music industry.

No doubt music is one goldmine where every young mind focus on these days, but is it really true that this avenue is really money generating just the way people see it?

Yes some say there is money in it yet I met some artistes that are even known and are not comfortable, this made me conduct a research and discovered that there are lot of things wrong with the music industry.

Music is profitable but only for those that understand the business aspect of it, many artiste do music as entertainment and expect magic to happen they come to realize they are doing the wrong thing only when age is telling on them and they see needs cannot be met. Lets take our time to analyze music in its entirety.

Meaning of Music

According to the dictionary “Music is an art of sound in time that expresses ideas and emotions in significant forms through the elements of rhythm, melody, harmony and color. Another definition sees Music as “The tones or sounds employed, occurring in single line (melody), and sounded or to be sounded by one or more voices or instruments, or both.

Music defined will at least make artistes give us that good sound and tune when delivering for public hearing.

Why Most Artiste Don’t Make Money

Most artistes don’t make money from their contents because they are yet to understand the structure of the industry they work in or the circle they are in.

A banker will resume work in the morning to attend to clients and the bank itself make money from different angles which when one look at will not really see it as something reasonable but when the law of multiplication set in we discover it’s a whole lot of income.

The first thing an artiste need to have in mind is if he or she is doing music for entertainment or business purpose this will give a guide to how he or she runs the concept. But irrespective of the purpose it is very paramount we all understand the structure of the music industry. And sometimes even when you are doing music as entertainment money can still be seriously made.

The Structure:

Record Label

According to Wikipedia “A record label or record company is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; also conducting talent scouting and development of new artists (artists and repertoire or “A&R”); and in derives from the circular label in the center of a vinyl record which prominently displays the manufacturer’s name, along with other information.”

MANAGERS

Label Manager: Just like every other manager in the other disciplines as banks, Press, Media etc. Sees the growth of the label and make sure every other sectors of the label functions accordingly without lapses

Assistant Label Manager: This person stands in for the label manager where he/she is not available to attend to some matters. The label manager therefore makes available to the assistant every information needed and all the activities of the label are not carried out behind him.

Talent / Artiste Manager:

People often mistake this for the road manager and every body even a road manager addresses themselves as Artiste Managers.

A talent/artiste manager is the seasoned individual or an established organization comprising of seasoned staff that guides the professional career of an artiste in the entertainment industry. It is the duty of the talent manager to oversee the day-to-day business activities of an artiste. The artiste is always trying to write songs, do recordings, and a lot of other things, which makes him/her not been able to think business wise. The absence of talent managers has made some artistes signed unfavorable deals.

The talent manager here takes care of business deals and advises the artistes professionally on his/her career.

BRAND MANAGER:

Though some talent managers or label managers take up this position, but I just have to separate it to make it more elaborate. This is a very critical position in any organization most especially in the music industry.

A Brand manager sees to creating a long lasting positive impression among consumers and improving product sales and market share. The market is not static so it is the duty of the Brand manager to monitor market trends and overseas all advertising and marketing activities to ensure the message is delivered for their product or service.

The reason I postulate that the job of a brand manager in the music industry is a bit tedious is simply because musical artists are not like other products such as drinks and food that can be given to consumers or client to sample, a whole lot of work had to be put in place to convince your client to book your artist(s) for their next event and remember the market is very competitive and you have to beat your competitor(s). The question is how do you do that?

A Brand/Marketing manger helps builds artist(s) career beyond the audio and bring the music to the market for and consumers.

A Brand manager makes sure attention is driven towards a project and get people invest and excited by an act that they want to buy their music.

You as a Brand manager must work closely with the artist and their management from the moment they are signed, in developing their entire aesthetic and branding.

Our product here as mentioned earlier are our artists or bands so consistent and memorable brand can definitely be created generated around them. We identify what makes out act or brand standout working on this precedes their marketing.

Artists also contributed to their branding because they already have an idea of what makes them exceptional.

Campaigns can only begin after proper brand positioning, during campaign process a whole lot of people are involved in the promotion of an artist at different levels and stages, ranging from online, print, videos, commissioning, radio and to plugging, sales and commerce e.tc. The Brand manager creates a plan that incorporated all the promotional elements and hold a overview of target of and deliverable of each of these elements.

Road Managers:

These managers are the closest to the artistes sometimes they stay together, the road manager oversees the personal life of an artiste, he is always found with the artistes whenever they are out or in they do more of the talking on behalf of the talent. In most cases best friends of artistes are recommended for this post.

ARTICLE: HOW TO BECOME WIZKID, DAVIDO, OLAMIDE IN THE NIGERIA MUSIC INDUSTRY – BOLA NINOLOWO

No doubt music is one goldmine where every young mind focus on these days, but is it really true that this avenue is really money generating just the way people see it? Yes, some say there is money in it yet I met some artistes that are even known and are not comfortable, this made me conduct a research and discovered that there are lot of things wrong with the music industry.

Music is profitable but only for those that understand the business aspect of it, many artistes do music as entertainment and expect magic to happen they come to realize they are doing the wrong thing only when age is telling on them and they see needs cannot be met. Let’s take our time to analyze music in its entirety.

Meaning of Music

According to the dictionary “Music is an art of sound in time that expresses ideas and emotions in significant forms through the elememnts of rhythm, melody, harmony and color,. Anoither  definition sees music as “ The tones or sounds employed, occurring in single line(melody), and sounded or to be sounded by one or more  voices or instruments, or both.

Music defined will at least make artistes give us that good sound and tune when delivering for public hearing.

Why Most Artiste Don’t Make Money

Most artiste don’t make money from their contents because they are yet to understand the structure of the industry they work in or the circle they are in. A banker will resume work in the morning to attend to clients and the bank itself make money from different angles which when one looks at will not really see it as something reasonable but when the law of multiplication set in we discover it’s a whole lot of income.

The first thing an artiste need to have in mind is if he or she is doing music for entertainment or business purpose this will give a guide to how he or she runs the concept. But irrespective of the purpose it is very paramount we all understand the structure of the music industry. And sometimes even when you are doing music as entertainment money can still be seriously made.

The Structure:

Record Label

According to Wikipedia  “A record label or record company is a brand or trademark associated with the marketing of music recordings and music videos. Sometimes, a record label is also a publishing company that manages such brands and trademarks, coordinates the production, manufacture, distribution, marketing, promotion, and enforcement of copyright for sound recordings and music videos; also conducting talent scouting and development of new artists (“artists and repertoire” or “A&R“); and ian derives from the circular label in the center of a vinyl record which prominently displays the manufacturer’s name, along with other information.”

MANAGERS

 

Label Manager: Just like every other manager in the other disciplines as banks, Press, Media etc . Sees the growth of the label and make sure every other sectors of the label functions accordingly without lapses

 

Assistant Label Manager: This person stands in for the label manager where he/she is not available to attend to some matters. The label manager therefore makes available to the assistant every information needed and all the activities of the label are not carried out behind him.

 

Talent / Artiste Manager: People often mistake this for the road manager and everybody even a road manager addresses themselves as Artiste Managers. A talent/artiste manager is the seasoned individual or an established organization comprising of seasoned staff that guides the professional career of an artiste in the entertainment industry.

It is the duty of the talent manager to oversee the day to day business activities of an artiste. The artiste is always trying to write songs, do recordings, and a lot of other things which makes him/her not been able to think business wise. The absence of talent managers has made some artistes signed unfavourable deals.

The talent manager here takes care of business deals and advises the artistes professionally on his/her career.

BRAND MANAGER: Though some talent managers or label managers take up this position, but I just have to separate it to make it more elaborate. This is a very critical position in any organization most especially in the music industry. A Brand manager sees to creating a long lasting positive impression among consumers and improving product sales and market share. The market is not static so it is the duty of the Brand manager to monitor market trends and overseas all advertising and marketing activities to ensure the message is delivered for their product or service.

The reason I postulate that the job of a brand manager in the music industry is a bit tedious is simply because musical artists are not like other products such as drinks   and food that can be given to consumers or client to sample, a whole lot of work had to be put in place to convince your client to book your artist(s) for their next event and remember the market is very competitive and you have to beat your competitor(s). The question is how do you do that?

A Brand/Marketing manger helps builds artist(s) career beyond the audio and bring the music to the market for and consumers. A Brand manager makes sure attention is driven towards a project and get people invest and excited by an act that they want to buy their music.

You as a Brand  manager  must work closely with the artist and their management from the moment they are signed, in developing their entire aesthetic and branding .

Our product here as mentioned earlier are our artists or bands so consistent and memorable brand can definitely be created generated around them. We identify what makes out act or brand standout working on this precedes their marketing.

Artists also contributed to their branding because they already have an idea of what makes them exceptional. Campaigns can only begin after proper brand positioning, during campaign process a whole lot of people are involved in the promotion of an artist at different levels and stages, ranging from online, print, videos, commissioning, radio and to plugging, sales and commerce e.tc. The Brand manager creates a plan that incorporated all the promotional elements and hold a overview of target of and deliverable of each of these elements.

Road Managers: These managers are the closest to the artistes sometimes they stay together, the road manager oversees the personal life of an artiste, he is always found with the artistes whenever they are out or in they do more of the talking on behalf of the talent. In most cases best friends of artistes are recommended for this post.

 

DUTIES OF A TALENT MANAGER

As time changes a lot of things changes, initially talent managers are basically concerned about been an intermediary between their artistes and a record label or trying to search and get their artiste a record label. But in present time what differentiates a seasoned Talent manager from quacks is the ability to develop business ideas.

Most managers are unprepared to do business development, while most have no proper business training, definitely most will fail but some who are ready to learn the rudiments will definitely thrive and change the paradigm.

Rather than wasting time sending mails out A&R of record labels , having meetings with these A&R and so on these precious energy can be channeled towards developing your artiste. Let’s take a list of some managers that had successfully done this earlier ( Taye Aliyu, Efe Omoregbe, Sunday Are, G WorldWide, TinnyMafia, YBNL, MMMG) to mention but a few.

Public Relations Officer: At this level many still get confused, you hear even graduates and undergraduates of other disciplined saying they are artist’s PR when you ask what the abbreviation PR is they can’t define. How then do you practice what you don’t understand? Tweeting about an artist or posting on social media such as Facebook , Instagram , and other social media platforms does not make you a public relations officers.

What is Public Relations?

There are so many propositions of this concept, according to the editors of public relations news.

New York, ‘’public relations is a management function which evaluates public attitudes, identifies the policies and procedures of an individual or an organization with the public interest, plans and executes on programme  of action to earn public understanding and acceptance.

Meanwhile, The Mexican statement 1978 which is one of the most popular describe ‘’Public Relations as an art and social science of analyzing trends, predicting their consequences, counseling organization’s leaders and implementing planned programme of actions which will serve both the organization and the public.

Understanding these definitions will let us know that public relations is all about image and relationship building. Our public in public relations is different, our public refers to those that our message(s) are directed to unlike news that is addressed to everybody.

So far so good we have been getting feedbacks from readers who have been following our writeup from the first episode, this writing is not just for us to fill the space or slug on this medium of information but to educate and inform our readers whom we believe will also pass the information across to others who might need it either now or in the future.

Objectives of PR

To build confidence, goodwill and trust between an organisation and its public

 

To attract new business, clients or through a consistent, deliberate, planned and sustained effort

 

(iii)      To retained present and old client

 

To retain employee loyalty

 

To remain socially responsible by attending and supporting host community programmes and developments.

 

 

HOW IT WORKS

 

There are different public relations models but lets quickly pick the most common amongst them.

 

R.A.C.E model.

 

R= Research

A= Action

C= Communication

E= Evaluation

 

Qualities of a PR officer

Predication

Effective communication skill

Passion

Integrity, Authencity   and transparency

Humility

Desire to learn

Attentive listener

Respectful

Ability to embrace change

Intellectual curiosity

 

 

Promotions Mananager

According to the business directory Promotions refer to the entire set of activities, which communicate the product, brand or service to the user. The idea is to make people aware, attract and induce to buy the product, in preference over others. The man in charge of this is known as the promotions manager.

While Wikipeadia defines promotions as a term used frequently in marketing and is one of the market mix elements. It refers to raising customer awareness of a product or brand, generating sales, and creating brand loyalty. It is one of the four basic elements of the market mix, which includes the four P’s: price, product, promotion, and placement.^[1]

Promotion is also defined as one of five pieces in the promotional mix or promotional plan. These are personal selling, advertising, sales promotion, direct marketing, and publicity.^[2] A promotional mix specifies how much attention to pay to each of the five factors, and how much money to budget.

Promotion covers the methods of communication that a marketer uses to provide information about it’s product. Information can be both verbal and visual.

 

A close look at these definitions will tell us that we are driving at one goal making the end user purchase the product or services which in return brings profit to the record label or organisation. For a song to be known it has to be properly promoted such that even a young lad would be able to sing it. When a song is big that is popular the artist have the tendency of getting paid shows and endorsements which in turn fill in the purse where the label is funding the project from.

 

You would wonder why I said if a song is big the artist have the tendency of making money? Not every big song gives you money, most especially in a highly competitive market like that of Nigeria. If the artist does not have a qualified and dedicated brand/marketing manager that can source for paid events or knows how to project and place his artiste brand then the artist is on a long thing.

 

Another factor that will determine brand value is the content of the materials, there are so many popular street songs and yet the owners are finding it difficult to put food on their tables while there are some old hits that are still generating so much income and there are still songs that are not very popular but bringing cool cash as we call it to the table. All these depends on how we are able to manage and place our brands.

 

In the course of promoting a song/ brand one should first understand the market, not every song appeals to everybody, a classic can not be promoted to the ghetto publics a song meant for radio audience should not be taken to the clubs. A seasoned promotional manger will listen to a song and tells what platform best suits the promotion of such, Not all songs are radio or club friendly. If a song majorly targeted at the streets is plugged in online how many street audience have internet access? So basically that’s a wrong plug-in though we are not saying it shouldn’t be online but more focus should be on the medium that will convey it faster to the targeted audience.

 

NB: Music promotion is different from that of other products and services

PRODUCERS

 

Another player that contributes to the success of our music structure or makes it complete is the music producer. Although we have a lot of producers in recent times, but there are producers and there are producers.

A producer is expected to have a deep knowledge of music as a whole this will help guide an artist during music production. Most producers because of the advent of digital production don’t even have a solid musical background talk less of having good ears for sound or even knowing how to play any instruments.

 

I was in a studio with a producer using one of the so called software’s after the production of the beat he wanted to add a keyboard feel, I watched him play the keyboard with just a finger. This amused me because I also watched my son’s music instructor play while he is teaching him. I asked the key he was playing on but what I got was I am just trying to get a feel.

 

Why just a feel but not the proper sound I now said to myself no wonder most artists can’t even record live or produce with analogue which definitely is the proper and perfect process no boycotting, kudos to Fuji musicians that records manually.

 

This really bugged me such that I have been finding a means to put it out, music starts sometimes from the producer, some artists gets inspiration from the time they listen to a good beat or production.

 

All the above mentioned factors that have been discussed are interconnected if one fails the others become useless.If a music producer can’t give out a good production, an artist has nothing to vibez to, nothing for the promoter to push into the market, the business manager have no products/content to market to this end the record label or financier gets nothing in return.

 

This is the more reason Music producers that knows the worth of their output and how it contributes to the revenue generation of a label charges huge amount and alternatively record labels and made artists also sign-on producers they feel understands the rudiment of music and can deliver what they want.

 

A producer listen to sounds and make sure he or she comes up with a different sound, according to Don Jazzy each day comes with a different tune, that is why I am busy trying to create a new tune for the next day. Quote Tega Mavins. Every good tune has its own market some producers are afraid to put out a new tune thinking it will not be accepted but alas even new tunes are better accepted than old tunes because people are tired of listening to the same thing over and over again.

 

Some producers knows other than working on popular beats they are not creative they rather sample a beat by another producer than creating one.This concept shows those in the act as less creative and have shallow knowledge of the art, we are not saying it’s not okay to sample but shouldn’t be every time or better create something better than the original.

 

INFORMATION TECHNOLOGY PERSONNEL

 

The world has become a global village and this is so because of the advent of social media, people relate more on social media now than ever before. 80 percent of phones we have now are smart phones which enables us to get information on the go.

 

Information Technology is really taking over virtually all the areas of life most especially when  it comes to communication. In those days you will have to take songs to radio stations, clubs etc using a compact disc (CD) but now all you need is to just send via mail or take with a flash drive which even guarantees your song been played when requested for other than when presenters go into the studio with a selected discs from the library.

 

Was at Cool99.6 the other day saw the library where CDs of artists are kept and tried to imagine how many songs get played during the analogue era. Does a presenter have that much time to run up and down change discs while on air? Thanks to the computer age that helps us select songs from the computer and play to make jobs easier.

 

The social media influencers in the music industry mostly make sure an hashtag trends on twitter and Instagram. There is more to these social media than what we see it to be, every social media platform have their strengths and weaknesses but yet we need to tap into all that is available to achieve our goal which is getting contents to the end listeners who later translate to be fans.

Most guys I have meet in the field only do trending of topics and claim to be social media guys. Its cool we learn everyday though and research on what we do broadens our horizon and improves our skills.

 

Before now it used to be just radio and television for promotion of songs but now we have the internet and thus make it easy to reach more global audience as most people can now access information even on their phones. Artists with focus and the right team now get links and are able to cross borders due to information communication technology.

 

Blogs and websites now help get music across, people now read news and get information online compare to when we buy hard copies of magazines and newspapers most of the media houses also have their web versions now as they also have to change with time.

Information communication technology cannot be left out of the process of getting songs across to the audience and fans it only depends on how we are able to utilize our resources. Its deep and effective if properly harnessed, we would still expanciate on this as we proceed.

 

 

 

 

 

MUSIC FLOW

When a song is recorded the aim  of the artist and label is to get it across to the public that will groove to it. This area of music is very important and very tedious because of the dicey  nature. There are different channels of getting songs to the receiver just as the communication model of Harold Laswell depicts

Encoder>Message>Channel/Medium> Decoder>Feedback.

You as the encoder sends  a message which is the song through a channel or medium to the decoder who happens to be the audience and wait for a feedback which results to bookings which in return generates income. But our focus here is basically the channels or medium of music distribution,  all these channels have their strengths and weaknesses which makes it mandatory for the message to be spread through all the channels.

Radio: This is an audio channel that plays the song during specific periods. There are diiferent time belts and each have their audiences and mood. The radio does not just play your songs as there are operators such as the On Air Personnels(OAPC),Disk Jockeys, Liberians, programmer, director/manager, studio managers e.t.c. These are the people that play our songs on radio, our relationship with these people and how good and appealing our songs are determines how often it gets airplay.

Television: This is an audio/visual medium, which help project the face of the artist alongside the song, the television also have almost the same structure as radio but it also have where we refer to as the MCR(master control room).

This is where our videos are played and sent to the transmitter which in turn send signals to receivers (television sets).  It’s a digital age through and we also have the online television which YouTube   has given access to us to setup, this also helps as most people do not have time to sit at home and watch television because of the busy nature of their works so they  resolve to watching programs and musical videos online. Even at the moment every television stations already have their mobile applications to enable them retain their viewers.

 

Alaba Marketers: The Alaba international market promoters in Nigeria have

been so helpful to some artists projects. When artists give you a CD containing only his single, you listen for a while and dispose it, but a situation where it a collection of different songs then its easier to listen for a longer time. The Alaba Marketers make a DJ compilation of songs and distribute it all over the country sometimes outside the country. But seems the digital world is taking over the whole scenario as most people who use flash drives and memory cards to play songs and even dj mixes are now available for downloads online.

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

D J Neptune unveils Greatness album

One of the foremost D Js in the Nigeria music industry ,  DJ Neptune commences the push towards “GREATNESS”and he urges everyone to do so, hence the title of his debut album “THE GREATNESS”.

A lot of hard work has gone into this project and he hopes you have fun listening to it, just like he did while making it and hope you won’t have eargasm.

The Album houses 13 sugar tracks, with 2 bonus tracks and an ample line up of featured artists and music producers such as Davido, Niniola, Mr. Eazi, Burna Boy, Mi, Phyno, CDQ, Olamide, Jesse Jagz, Maleek Berry, Reminisce, Mayorkun, Zoro, Slim Case, Yemi Alade, Mr. Real, Kiss Daniel, Small Doctor, Pasuma, Run town, Patoranking, Efya from Ghana, C4 Pedro from Angola, Willy Paul from Kenya, Harmonize from Tanzania and Larry Gaaga with production skills from Masterkraft, LengenduryBeatz, Magicsticks Beat, Young John, Ckay, Sossick, Spellz, Jay -Pizzle, GospelOnTheBeatz, Del B, Simba Tagz, JaysonBeatz, Fiokee, Teddy and Majorbangz, giving the album a much needed relish and a pan-African flow.

DJ Neptune urges the listeners to Pre-Order #Greatness the Album here , and get their grove on heightens, as these song’s potency on the album is a communal song for all.

Attendees at the Album listening event which took place at Nooks Lounge experienced an exclusive listening of all production; unveiling of the album cover and track list on the album complementing the feeling of a Pan-African sound, with a combination of West and East African artists featured.

It’s great to talk about what makes “GREATNESS” Album great, but you know what? It feels even better to be the first to listen to this Album, as a preorder link is available on Apple music iTunes stores so go grab yourself a copy of “GREATNESS” by the International DJ Neptune.

GREATNESS Album would be available on May 25th, 2018 worldwide on all digital stores; iTunes, MTN Musicplus, Boom Play, Spotify, Amazon, Apple music, Tidal and also on DJ Neptune’s website: http://www.djneptune.net

Headies finished Olamide, YBNL gang

The glitz and glamour from the just concluded 12th Headies Awards 2018 is still gathering momentum.

Tough it has come and gone. It is on record how Davido stole the headlines with his speech and teamwork.

The other side of the news is that YBNL boys didn’t win any award.

There have been rumors that it is due to the rift Olamide constituted in previous edition of the awards that made him out listed among the awardees this time.

After the 2015 edition where Lil Kesh was denied the Next Rated Award and hell was let loose by Olamide, the label has been recording lesser wins at the award ceremony.

While Olamide and Adekunle Gold were nominated, Lil Kesh, Viktoh, Davolee and YBNL princess were not even nominated at all.

Everyone expected Olamide to win at least an award, it wasn’t even surprising that Wo! didn’t get an award fujiipop findings revealed.

Olamide performed creditably well last year. While his Wobey album might have received less attention from fans, Wo! did wonders and should actually have won “The Street Hop Award” ahead of Small Doctor‘s Penalty.

This year alone, Olamide has released over 4 hit songs with the last one being his collaboration with Wizkid. Better luck next year, Olamide.

Is This A Punishment Or He Didn’t Do Enough To Win?

On the night when Simi won three Awards with her alternative-pop style, Adekunle Gold must be wondering what’s going wrong with his songs.

Truth is Adekunle Gold was nominated against heavyweights who had a better year than him. His last album was good but when compared to Wizkid’s Come Closer and Simi’s Simisola, he doesn’t rank any way higher than them.

Adekunle Gold has to sit down and properly analyze his style of music. The Simi we have right now wasn’t the Simi we saw in Falz’s soldier. She has taken time to develop herself, evolved and became a big brand.

We’ve gotten tired of Adekunle Gold’s sorrowful music, it’s time he drops some spicy.

One question Lil Kesh has to ask himself is Did he really deserve the Next Rated Award of 2015?

We saw how Reekado Banks has transformed himself to a big artiste over the years. He has paid more attention to his song recording process and properly understand the concept of times and season before he puts out any song.

But Lil Kesh has deteriorated, what we hear from Yagi is infused with a lot of profanity, women and alcohol. He goes into the studio, spits out some wack lyrics and goes back to the club.

Lil Kesh wasn’t even nominated. This is a testament of how bad he has been over the last few years.

He has gone from being a major contender of the Award to not getting a single Nomination within 2 years. Keshy is finished !

Read Full list of categories, winners below:

BEST RECORDING OF THE YEAR

BUTTERFLIES – OMAWUMI

HALLELUYAH – FUNBI
PONMILE – REMINISCE
HEAVEN – BANKY W
JOROMI – SIMI (WINNER)

BEST POP SINGLE

MAD OVER YOU – RUNTOWN
ALL OVER – TIWA SAVAGE
YEBA – KISS DANIEL
ISKABA – WANDE COAL AND DJ TUNEZ
IF– DAVIDO (WINNER)
FIA – DAVIDO

PRODUCER OF THE YEAR

(FALL, MAMA) KIDOMINANT (WINNER)
(ISKABA, MALO) SPELLZ
(IF, RARA) TEKNO
(MARADONA, COME CLOSER) SARZ
(YAWA, VIRTUOUS WOMAN)– MASTERKRAFT

BEST REGGAE/DANCEHALL SINGLE

LOVE YOU DIE – PATORANKING FT. DIAMOND PLATNUMZ
DANCE – TIMAYA FT. RUDEBOY
HOLY HOLY – 2BABA (WINNER)
ROCK YOUR BODY – BURNA BOY
COME CLOSER – WIZKID
SOFA – KISS DANIEL

BEST RAP ALBUM

27 – FALZ
TRIP TO THE SOUTH – ERIGGA
EL HADJ – REMINISCE (WINNER)
THE PLAYMAKER – PHYNO
THE GLORY – OLAMIDE
ROSE – AQ

BEST R&B/POP ALBUM

SOUNDS FROM THE OTHER SIDE – WIZKID(WINNER)
TIMELESS – OMAWUMI
SIMISOLA – SIMI
GOLD – ADEKUNLE GOLD
IJELE THE TRAVELLER – FLAVOR
THIS IS ME – NINIOLA

BEST MUSIC VIDEO

MA LO – TIWA SAVAGE FT WIZKID (MEJI ALABI)
FOCUS– HUMBLE SMITH (CLARENCE PETERS)
COME CLOSER – WIZKID (DAPS) [WINNER]
BEEN CALLING – MALEEK BERRY (MEJI ALABI)
YOLO – SEYI SHAY (MEJI ALABI)
LIKE DAT – DAVIDO (DAPS)

BEST R&B SINGLE

TONIGHT – NONSO AMADI
FOLASHADE – PRAIZ
LET ME KNOW – MALEEK BERRY
ROMEO & JULIET – JOHHNY DRILLE
LOVE YOU BABY – BANKY W
SMILE FOR ME – SIMI (WINNER)

BEST COLLABO

MA LO – TIWA SAVAGE FT WIZKID (WINNER)
TEMPER REMIX – SKALES FT BURNA BOY
JUICE – YCEE FT MALEEK BERRY
NO FORGET – ADEKUNLE GOLD FT. SIMI
COME CLOSER – WIZKID FT. DRAKE

BEST RAP SINGLE

YOU RAPPERS SHOULD FIX UP YOUR LIVES – MI (WINNER)
SOMETHING LITE – FALZ FT YCEE
LINK UP – PHYNO FT. BURNA BOY, M.I.
UP TO YOU – SHOW DEM CAMP FT FUNBI
ME VERSUS ME – ICE PRINCE

BEST VOCAL PERFORMANCE(MALE)

A NON-VOTING CATEGORY:

PERFECT WOMAN – FAZE
FOLASHADE – PRAIZ (WINNER)
ROMEO & JULIET – JOHNNY DRILLE
TONIGHT – NONSO AMADI
LOVE YOU BABY – BANKY W

BEST VOCAL PERFORMANCE (FEMALE)

A NON-VOTING CATEGORY:

IN THE AIR – WAJE
GONE FOR GOOD – SIMI
JOWO – ARAMIDE
SARO – NINIOLA
WHERE’S THE LOVE – NIYOLA FT. ADEKUNLE GOLD
BUTTERFLIES – OMAWUMI (WINNER)

NEXT RATED

MALEEK BERRY
MAYORKUN (WINNER)
DICE AILES
JOHNNY DRILLE
ZORO

HIP HOP WORLD REVELATION

NINIOLA
ADEKUNLE GOLD
MR. EAZI
REEKADO BANKS (WINNER)

LYRICIST ON THE ROLL

YOU RAPPERS SHOULD FIX UP YOUR LIVES – MI (WINNER)
POLITICAL SCIENCE – AQ
LIQUOR NIGHT – BOOGEY
INDUSTRY NITE – ERIGGA

BEST STREET-HOP ARTISTE

PENALTY – SMALL DOCTOR (WINNER)
WO – OLAMIDE
SAI BABA – CDQ
SHEPETERI – IDOWEST FT. DAMMY KRANE, SLIM CASE
PASS THE AGBARA – SKUKI
LEGBEGBE – MR REAL FT. IDOWEST, KELVIN CHUKS, OBADICE

BEST ‘ALTERNATIVE’ SONG

MONEY – ADEKUNLE GOLD
RADIO – NONSO AMADI
ROMEO & JULIET – JOHNNY DRILLE
PONMILE – REMINISCE
FUN MI LOWO MI – ARAMIDE FT. SOUND SULTAN & KOKER (WINNER)
LAGOS BARBIE – BANTU

ALBUM OF THE YEAR

SIMISOLA – SIMI (WINNER)
GOLD – ADEKUNLE GOLD
KLITORIS – BRYMO
IJELE THE TRAVELER – FLAVOUR
SOUNDS FROM THE OTHER SIDE – WIZKID
THE PLAYMAKER – PHYNO

ARTISTE OF THE YEAR

DAVIDO (WINNER)
WIZKID
OLAMIDE
SIMI
TIWA SAVAGE

SONG OF THE YEAR

PENALTY – SMALL DOCTOR
WO – OLAMIDE
IF– DAVIDO (Winner)
YEBA – KISS DANIEL
MAD OVER YOU – RUNTOWN
FIA – DAVIDO

AFRICAN ARTISTE

SARKODIE
CASPER NYOVEST
NASTY C (WINNER)
SAUTI SOL
VANESSA MDEE

HEADIES’ VIEWER’S CHOICE

COME CLOSER– WIZKID (WINNER)
IF– DAVIDO
WO -OLAMIDE
MAD OVER YOU – RUNTOWN
YEBA– KISS DANIEL
YAWA -TEKNO

BEST PERFORMER

FLAVOUR
FALZ
M.I.
2BABA
YEMI ALADE (WINNER)
TIWA SAVAGE

ROOKIE OF THE YEAR

KIDI
AIR BOY
TENI (WINNER)
JUNIOR BOY
PERUZZI

SPECIAL RECOGNITION

KAFFY- (Winner)
HALL OF FAME
CHRIS UBOSI